As explored in our recent Digital Transformation blog, one of the three essential components of digital transformation is UI/UX application modernization. User experience (UX) and the user interface (UI) is often an area that gets overlooked, as more attention is often focused on implementing new technologies into an organization’s application architecture. However, as internal-facing platforms transform, the way an organization engages online with its customers does too, whether that’s on desktop or mobile.
In Jan 2021, Datareportal reported 67% of the world’s population are using mobile devices – that’s 5.27 billion users! With mobile devices now accounting for almost 55% of web traffic worldwide, and 90% smartphone usage spent accessing apps, the look and feel of the customer-facing application can literally make or break your overall digital transformation goals.
One of the keys to UI/UX application modernization success is in understanding your end-users. Humans are creatures of habit, and significant changes to a UI/UX won’t be liked by everyone. Therefore, taking the time and effort to analyze end-user behaviors and needs, as well as beta-testing feedback, is essential. This qualitative and quantitative data can then be used to create a robust app design that increases end-user experience, achieves greater conversion rates through better engagement, and maximizes business benefits.
Benefits of UI/UX Application Modernization
- Maximize revenue:
According to Forbes, research from Forrester (paid report) shows that, on average, every $1 invested in UI/UX design generates $100, while around 44% of CIOs say that company growth is being held back by legacy software. Among apps competing for the same customers, a modern UI/UX can provide the all-important competitive edge.
- Improve end-user satisfaction:
Ensuring the entire modernization process is user-centric, sites are mobile-friendly, intuitive, information is valuable, relevant and easy to find, will improve satisfaction levels. Unfortunately, around 45% online consumers will share a negative experience, so positive experiences are essential for recommendations and glowing reviews.
- Increase customer retention:
A fast-loading* and visually appealing UI will not only attract customers, but keep them engaged for longer. And modern UI/UX designs that create excitement will also keep them coming back for more, cultivating customer loyalty.
*According to KISSmetrics, around 16% of mobile users abandon a page if it doesn’t load within 1-5 seconds!
- Scalability on the cloud:
We live in a world already transformed by digital technology since the start of the pandemic. As more and more of us are living online, the expectation for uninterrupted accessibility has never been higher. Leveraging advanced cloud technology will enable seamless UI/UX upgrades, bug fixes, and deliver demand-based cost optimization.
- Optimize costs:
Having analyzed end-user behavior and needs, trends and future expectations can also be extrapolated and anticipated. In this way, the UI/UX can be designed to be as flexible and scalable as possible, saving significant future development time, resources and costs.
The Challenges of UI/UX Application Modernization
As mentioned above, unfortunately some end-users, used to doing things habitually, may find a modernized UI a challenge to begin with. However, the more pressing business challenges, and the most common, include:
- Budget: UI/UX application modernization is likely to require specialist tools and experience. Any project of this kind should ensure sufficient budget is allocated to cater for potentially outsourcing this level of expertise.
- Time: during the design process, feedback, via beta-testing, may mean a complete switch or reversal in the original plans. Although responding to feedback is essential, extra time and effort needs to be built in.
- Misaligned Expectations: when the IT department and key stakeholders are not in agreement on the UI/UX application modernization strategy, it will be almost impossible to execute. Unless digital transformation projects are considered as a whole, the overall vision may not be fully achieved.
UI/UX Application Modernization with NidiTech
When it comes to digital modernization and UI/UX application modernization, NidiTech creates a memorable, personalized and deeply engaging experience for all end-users, both customers and employees. We believe that digital transformation is about changing how teams work together, not just what technology they are using to get the work done.